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More and more retail brands are trying to create a unique experience for customers who walk into their brick-and-mortar locations. Instead of competing with big box brands that promise low prices, but a generic experience, higher-end retailers are going in the opposite direction by commanding market strength by offering a unique atmosphere and experience when shopping in their locations. 

Item value tied to retail interior design
The value of an item is not just inherently tied to what it can accomplish and what materials went into making it, but also whether it was purchased in a store that promises sustainability or humanitarian efforts as well. Consumers are making active decisions to support lifestyles and causes with their purchase, but in return, are asking businesses to create an overall experience for when they walk in the front doors. 

High-end retailers have known this secret for years. Many fashion brands have specialized in giving customers a unique, brand-specific atmosphere that made shopping more like an event than simply wandering through racks of clothes. A business owner can create a space that invites customers take in the entire sense of a brand with the right interior design elements in a store.

Industrial design grows in popularity
Many interior designers are finding that industrial-themed creations are growing in popularity. The lines and mix of both modern and older materials are visually stimulating and, as a result, customers enjoy perusing the retail space and the products or services available for sale. To accomplish this look, many retail interior designers are working to implement the use of versatile, durable materials that are modern, in conjunction with less elegant and rougher textured options. Smooth materials, polished steel and statement walls made of brick or wood are making a huge comeback in terms of trendy styles. 

Incorporate modern with traditional materials
By combining modern, innovative materials with more traditional options, an interior designer is able to create visual interest in a space. Developing an industrial space takes patience and the understanding that every piece included in the design must be multi-purpose. SCULPTCOR® by ASST is a thermoformed wall panel system that can offer a wide range of solutions to a retail store. The architectural wall panels have already proven successful in a wide range of retail spaces as wall panels, column covers, retail facades, elevator cladding, casework, ceiling panels and furniture.